The company is a leader in the quick-casual restaurant business with more than 1, bakery-cafes in 36 states. Its locations, which operate under the Panera and Saint Louis Bread Company banners, offer made-to-order sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its classic sourdough bread. Its menu also features soups, salads, and gourmet coffees.
Content Marketing These days, content marketing is a lot like the housing market. Now, everyone and their grandmother is a publisher, a brand storyteller, or something equally nebulous.
Content Marketing Challenge 1: Insufficient Resources Producing content is easy. Producing good content is much harder. It takes time and skill to produce quality content consistently. Many small businesses tackle their own content marketing efforts, and for good reason.
Unfortunately, producing consistently great content can get in the way of other things, like actually running your business. A lack of time is arguably one of the biggest barriers to content marketing that many businesses face. The other is a lack of sufficient budget. The problem with this approach is that, since it takes skill to produce great content, many would-be content producers are faced with what is known as the project management triangle: Pick two.
Secondly, you risk publishing content that fails to leverage your expertise and industry knowledge, or even meet your basic expectations in terms of editorial quality, which can harm your brand.
Be prepared to deal with the tangible costs of content marketing long before you sit down to write your first post — or ask someone else to do it for you. Content Marketing Challenge 2: Unfortunately, this challenge compounds the first.
As competition for limited audiences even large ones intensifies, what can you do? Create better content, which requires more time, money, or both. The result is a figurative arms race — who can produce the best content, the most frequently?
In addition, as competition for audience attention escalates, the expectations of your readers become higher, placing you under even greater pressure to consistently deliver not just good content, but truly exceptional content.
While I was researching this post, I came across a blog post by Rand Fishkin about how content marketers have become their own worst enemies, published over a year ago. Interestingly, it was a remark in the comments section by Jon Morrow that really nailed the current state of content marketing and its future: If you win, on the other hand, the gains are almost immeasurable.
Each and every post you publish has to be as good as it possibly can be, and you need to keep this up for years if you hope to build and sustain a sizable audience. You also have to actively promote your content and give it multiple chances to succeed for example, republishing content on Medium and other sites where it can reach a new audience.
However, there is some good news. The relentless intensification of competition in content marketing has created a unique challenge, and opportunity, for savvy content marketers, which is… Content Marketing Challenge 3: Keeping Quality Consistently High As a content producer, reading is a significant part of my job.
During the course of an average day, I read dozens of blog posts, news stories, and in-depth articles. At least half of them are terrible.
Oh, how the mighty have fallen. I am, however, telling you that even sites with huge audiences and large teams of professional writers and copyeditors frequently publish simply awful articles riddled with mistakes, lazy writing, or incorrect facts.
Partly because they have to, and partly because they can. Content Marketing Challenges 4: Just as you should expect to make a tangible investment in the actual creation of your content, you may also have to pay to ensure it reaches more people and accomplishes its purpose. How to Overcome It There are dozens of variables that will dictate the best social media advertising strategy for your business, such as: In the meantime, it may be worth experimenting with paid content promotion on a small scale to gauge the effectiveness of your campaigns before embarking on larger and likely more expensive promotional initiatives.
However much you decide to spend on content promotion, be sure to set goals for your campaigns.What strategic issues and problems does Panera Bread management need to address?
What to do to correct Panera Bread’s narrowing profit margins What more to do, if anything, to try to boost Panera’s traffic counts at its stores during dinner hours.
Aug 19, · Panera's New CFO Works Fine, But Their App Needs Work. Their new strategy looks good, but management guidance isn’t cheerful. as Panera bread . Panera has a differentiated strategy that discriminate it from other fast food chains, i.e.
it offers bakery chain and sandwiches in accordance to customer demand. It has five specific offerings that discriminate it from various other chains, i.e.
break-fast, lunch, daytime, relaxation center, . Louis-based Panera Bread Company operates and franchises more than 1, bakery-cafes in some 40 states under the Panera Bread and St. Louis Bread Company brands.
Its mission statement, "A loaf of bread in every arm," reflects the company's purpose and its passion. Jun 21, · Women Are Leading the Charge in Georgia’s 6th Congressional District. We don’t all have to agree on everything—our diversity is a source of strength, not just demographically but also in the issues we lift up and the tactics we use.
But we have to agree on some core set of issues that includes racial justice, environmental justice, economic justice. Mar 14, · In this one minute ad, Panera Bread shares the message that they make good food, source good food (their example is antibiotic-free chicken), care about the opinions of .