Although its effects do not seem to be conclusive, as there is some doubt to its power, there are certainly some positive effects created by the use of humor in persuasion.
Striving to improve communications on both sides of the exchange Monday, November 3, The Use of Humor in Persuasion "A well-developed sense of humor is the pole that adds balance to your steps as you walk the tightrope of life.
One of those viable options: Humor can be disarming and that is what makes it so successful in persuasion attempts. Yet, it can also be distracting and that is why it is important to know when the use of humor is appropriate, and how to use humor successfully when Humor persuasion to persuade.
Why is humor a viable option? People who are in a good mood are less likely to disagree with a persuasive message, and humor has been shown to be influential in putting someone in a good mood Lyttle, Humor persuasion When you make someone laugh you take them off their guard therefore they can then be more receptive to the message that is being presented.
When the receiver is disarmed and distracted from constructing counterarguments then the influencing agent is at an advantage. Humor has shown to be successful in gaining the full attention or the receiving party, and having the attention of the receiving party is vital for most persuasion attempts.
Another benefit of using humor in persuasion is that it offers the opportunity for the influencing agent to relate to the target. The choice of humor that the influencing agent uses might illustrate a shared sense of humor and show the target that they hold similar underlying values Lyttle, If common ground can be found then using humor this can prove to increase the chance of gaining compliance.
If humor is used and the target does not find it humorous then the influencing agent risks losing credibility. Humor can be effective in persuasion attempts as it can increase trust in the source, and this can be especially true of self-effacing humor as well as irony Lyttle, When a person can make fun of themselves it shows that they are at ease, and this in turn can make the people around them feel at ease.
This may be due to the fact that if one can laugh at themselves and acknowledge their own mistakes they are less likely to judge. The use of humor can accomplish many things that can assist in the success of the persuasion attempt. When can the use of humor go wrong? There are times when humor can actually impede the success of the persuasion attempt, and that is why one must be careful of when and how to use it to best suit their needs.
One would think that in order to make the best argument possible in their persuasion attempt that one would use both a strong argument to inform the receiver and humor to make them laugh, but that is not always the best plan.
One reason that the use of both may not be the best combination is a point we touched on earlier. Humor can prove to be distracting. Thus humor may be best suited for weaker arguments where compliance gaining may be difficult. Humor allows for the target to engage with the influencing agent on a deeper level.
These could be processed more extensively because the receiving party finds something within that message to relate to through the use of humor. When one is able to laugh with another party they have identified some sort of commonality, and commonality can often lead to the development of a relationship.Humor is just one tool that can be used to persuade others.
Using humor to persuade others can result in a positive or negative effect. Let’s take a closer look at the effectiveness of using humor in persuasion and the risks involved with using humor in .
humor would increase the effectiveness of a persuasive message. Another way that humor might be effective in persuasion is by increasing liking for the source. Nov 11, · Humor can be an effective tool in persuasion.
Although its effects do not seem to be conclusive, as there is some doubt to its power, there are certainly some positive effects created by the use of humor in persuasion. Apr 25, · In summary, to use humor effectively in persuasion, one must be aware of the product and whether it is a high-involvement or low-involvement item.
If humor is used, it must be relative to the product, and should not make any social group the source of humor in order to be effective. Persuasion Jokes. Funny Jokes. practiced within the most joyous traditions of the religious persuasion of your choice, but with respect for the religious persuasion of others who choose to practice their own religion as well as those who choose not to practice a religion at all; Additionally.
ABSTRACT - Empirical research is contradictory concerning the impact humor has on individuals low and high in need for cognition (NFC).
An empirical study with Belgian citizens using humorous and non-humorous advertising stimuli shows that humor has a positive impact on the attitudes of both high and low NFC-individuals, but that attitude .