Comment realiser un bon business plan

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Comment realiser un bon business plan

Why use a social media content calendar? According to the Content Marketing Institute, 92 percent of content marketers use social media to distribute their content.

As organic reach continues to declinethe days of lazy, disorganized social media posting are behind us—no matter how great your content is. Never miss important dates Is it important to your brand that you celebrate NationalDogDay?

For example, in Marchwe celebrated NationalPuppyDay by sharing a video from the perspective of one of our office dogs.

But, it took some advanced planning to pull off. No one will want to follow you if the most recent post on your profile is from two years ago. A consistent posting schedule shows potential followers you are invested in the channel—meaning a follow will be worth their time.

Better yet, consistent posting trains your current followers to expect and engage with your content on a regular basis, cultivating long-lasting relationships that lead to sales.

A social media content calendar will help you post consistently across all platforms by ensuring that content is planned and scheduled in advance.

No more forgetting about your Twitter account for weeks only to publish 25 tweets in one day while playing catch up. Find your ideal content mix No one loves friends who only talk about themselves.

The same goes for brands on social. Curated articles, videos, and news stories from your industry Personal interactions and responses to questions And more! Through testing over time, everyone figures out the mix of content that works for them.

But the rule of thirds is a good place to start. Planning your social content in advance ensures you are publishing a balanced amount of content from each category. Encourage collaboration A social media content calendar shared on a cloud platform like Google Sheets or Dropbox is a collaboration power tool.

A common, shareable calendar also makes it easy to divide planning duties among team members. Honestly, the answer is no. Using a social media calendar is going to save you time. If you have a plan for your future social content, you can schedule your posts in advance with a tool like Hootsuite.

You may even be able to take a vacation. Effectively allocate resources You know what they say: A great social media post often involves copywriters, designers, and even video editors.

A few brilliant creatives get their best work done at the very last minute, but generally the opposite is true. Planning ahead puts less strain on you and your team members, as well as company resources.

Last-minute posts also tend to have a ripple effect throughout the organization. Avoid cross-platform errors One of the cardinal sins of social media management is posting the exact same message on multiple networks.

A social media content calendar lets you write out unique captions for each social platform in advance. Compare your publishing schedule to your analytics and see if you can find any patterns. Perhaps posts published on Thursdays perform the best.

Maybe your Facebook followers are really into second videos, while your Twitter followers prefer long-from blog posts.

Maybe your Instagram followers like to see one post a day, while your Linkedin followers like four. Take your findings and continue to test and optimize until you find the perfect publishing schedule that works for your brand.

How to create a social media content calendar 1. Start with a social media audit Before you can create a social media planning calendar, you need to take stock of your current social media efforts. What platforms are you using? Which ones are performing the best?

Should you continue publishing to all of them? Or are there any that can be deprecated? Are there any imposter accounts that need to be shut down? What are all the usernames and passwords of each account? How many times per day are you currently posting to each network?

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